Neoregelia 'Born Of Fire' is a cv. of chlorosticta X cyanea. The BSI website states that Born Of Fire is 'Short stiff pointed leaves, the colour is deep wine red, the size that of 'Fireball'. It offsets generously and is indifferent to heat or cold - a wonderful landscape subject"
These are 'pups' or small offsets not full size plants. They come bare root and are ready to be potted up or mounted on receipt.
Neoregelia's are very easy to grow they can be mounted with some moss and bark to root into or they can be grown in a pot, which i prefer to do as it allows for easy maintenance of the plant. The correct potting medium for most 'tank type' Bromeliads such as Aechmea, Billbergia and Neoregelia is a free draining mix comprising of Peat and potting/orchid bark.
Neoregelias can be grown in high light levels, in fact the more bright light you give them the more intense the coloring on the leaves can become. Although you have to be careful because plants can get scorched in full mid summer sun. Generally more stiff, thick or harder leaved species can take the full sun and softer leaves less so.