Neoregelia 'Java Plum' A superb small Neo hybrid between a species, N. smithii and a hybrid called N. 'Cheers'. This plant turns bright purple with green flecks and can go red in the center as the plant comes into flower.
Neoregelia's are very easy to grow they can be mounted with some moss and bark to root into or they can be grown in a pot, which i prefer to do as it allows for easy maintanance of the plant. The correct potting medium for most 'tank type' Bromeliads such as Aechmea, Billbergia and Neoregelia is a free draining mix comprising of Peat and potting/orchid bark.
Neoregelias can be grown in high light levels, in fact the more bright light you give them the more intense the coloring on the leaves can become. Although you have to be careful because plants can get scorched in full mid summer sun. Generally more stiff, thick or harder leaved species can take the full sun and softer leaves less so.